Is it just me or does anyone else feel like the Groupon, Living Social specials have a spa deal EVERY DAY??? Don’t get me wrong, I LOVE Groupon and Living Social, and purchase deals from them all the time. We have offered several deals that were very successful, too. Being in the spa business for over 25 years, and owning a spa for 8 years, I am a little annoyed that someone with a brand new business can get mega exposure through these popular sites, without having to prove they are a viable business first.
Serenity was chosen as one of the first spas to offer a deal because we had a long time relationship with the community, a good website and great online reviews. In other words, we had already proven to the consumer we were a great company that offered wonderful products and services. So our deals are just “icing on the cake” so to speak, for our customers, and a great way to introduce our services to new customers.
So what’s my point, you may be asking? My point is, that if you are a loyal customer to a business, shouldn’t we, as business owners offer our best deals to our loyal customers instead of deeply discounting on a site that gets up to 50% of the revenue? I’d rather pay a really good massage therapist more and get great customers who will be loyal to Serenity, than have to discount the therapists pay, overload them with customers who will buy another deal from a competitor next week.
My goal is to have relationships with our customers, so they will continue to visit us for many, many years. The effects of therapeutic massage are cumulative, meaning that with each consecutive massage, the benefits are greatly enhanced. For those of you with chronic tension, regular massage over 4- 6 weeks, coupled with targeted stretching, can relieve a great deal of the pain you are experiencing. A skilled massage therapist can be an incredible asset in your quest for optimal health and well being. But only with regular treatment by the same therapist will you see the results you are seeking.
The same is true with skin care. An experienced esthetician, treating a client over a 6 week period with targeted, results oriented treatments, such as our Serenity Contouring Facial, can expect much better results than the person who gets a ½ price Facial every few months at whatever new skin care salon that has popped up.
Nail services are another story. We just had a client last week come back to us after trying Shellac at one of those cheap, quickie salons. Yes, our service is more expensive, but as she found, the results our experienced nail techs give, far outweigh the discount at an inferior salon!
So here’s my brilliant idea. Going forward, we will be offering a new ½ price deal for our regular clients each and every week! Only subscribers to our email blast or our Facebook friends will receive these great deals. The deal will only be available for 24 hours and you will have to book and pay for the service within that time. Each offer will be different and you never know when a fabulous deal will pop up in your inbox! Sign up here to make sure you get our next deal!
Check out today’s deal and then forward it to your friends so they can get in on it too. Hope you will enjoy trying new treatments at your FAVORITE spa, where you know the friendly staff offer quality services, and quit wasting your time and hard earned money on those other guys!